Thoughts on culture, education, and having been a Canadian in the US
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Spotted Cow Press makes history with innovative double espresso book launch

Later this afternoon, Edmonton publisher Spotted Cow Press will make history by launching its latest book simultaneously in two Canadian cities.

What makes this event unique is that Spotted Cow Press will be printing off copies of S. Minsos’ novel Squire Davis and the Crazy River in each of these locations on Espresso Book Machines, making this the first “Double Espresso book launch” in history. After a reading by the author, both the University of Alberta Bookstore in Edmonton, owner of one of the very first Espresso Book Machines ever produced, and the Titles bookstore at McMaster University in Hamilton, who acquired their machine more recently, will start printing copies of the book simultaneously for customers to purchase on the spot. Customers at the Titles bookstore will be able to watch the book launch in Edmonton, 3000 km away, via live video.

Spotted Cow Press and the University of Alberta bookstore already made history on this front when it launched (PDF) Twice in a Blue Moon, a new collection of poetry by Joyce Harries, using the Espresso Book Machine on November 15, 2007, which might well be the first launch of a new literary title using the machine. The cutting edge approaches of both Spotted Cow Press and the U of Alberta bookstore are only just now becoming more mainstream with more Espresso machines starting to appear in bookstores such as the Northshire Bookstore in Manchester Center, VT, and with Google announcing just yesterday that it will being to sell copies of over 2 million currently out-of-print book titles via the Espresso Book Machine.

(Here’s a PDF link to the Spotted Cow Press press release about this afternoon’s event)

If you’re interested in following along online, I expect that there will be a few people twittering from each event. Just look for the hashtag #doubleespresso or follow @pjmartin or @MACBookstore on twitter.

September 18, 2009   1 Comment